This will give atleast four beneficial effects. 1. You'll be less likly to eat the evil food of McDonalds. 2 You'll be less likly to eat meat at all. 3. You'll love fish - and it is good to love living things. 4. And your general capacity for love will increase since at the root of "I LOVE FISH!" is "I LOVE!!". Try it on for size, when you see that it works, apply other mantras to other agressive brands. ("Im a non smoker" is a good one for your favourite cigarette-brand... ;)
When it has changed your life you can PAY YOUR DEBTS to me by donating the apropriate amount on my wifes paypalaccount.